Are You Ready to Publish?

Caitlin Hamilton Summie

Would you plan a party, spend money to have it catered, and then give guests one day notice? Never! But time and again, authors do something similar. They publish too soon. Once they consider the book done, some writers simply let the title go to press. After all, writers want to be read, and the urge to publish can be overwhelming. Who doesn’t want to hold her books in her hands? On occasion, some publishers move too quickly also. But being first or fast doesn’t garner an author or press any more acclaim or sales. It hurts marketing and sales. The market is flooded, and we as readers have more choices than ever before about what to read. If a writer or press rushes through important decisions, especially key marketing decisions, it can damage a book’s success—which is heartbreaking.…